Brand Strategy + Research
How Portfolio Finance used their rebrand to target their ideal customers and grow a team.
A case study
Who are we looking at?
Portfolio Finance is an award winning finance broking business, driven by trained professionals who curate lending solutions for people to live in comfort.
Why did Portfolio Finance look for support with their rebrand?
The business had been growing through word of mouth, but was as at a point where the owners wanted to focus on a higher end clientele. Those that were happy to leave their finance needs in professional hands and trust they’d get the job done. As well as attract like minded trained professionals to join their bespoke team.
How do we fit into the picture?
Endure was engaged to do a full brand strategy, research the category, competitors and re-invent Portfolio Finance in a way that challenged the traditional corporate finance look and appeal to successful entrepreneurs, executives and business people. Then develop this brand into a new website, business cards, office space and collateral so every touchpoint of the brand emphasized their expertise and strategic approach.
Where are they now?
The Portfolio Finance team has doubled in size and attracted successful the targeted customers as the brand was designed to do.