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How Lip Café used their brand assets to develop a meaningful place.
A case study
Who are we looking at?
LIP is your relaxed neighbourhood café. Made by, and for locals.
Why did Lip Cafe look for support with their rebrand?
The café was struggling to draw in new customers and staff. The name Lip had been around forever and was known to the local community, but there was no story behind it.
“So beautiful. I love them. Thank you.”
How do we fit into the picture?
After research and analysis to determine what makes them unique, we developed a brand that’s warm, relaxed and extends their neighborhood charm. We gave the name Lip meaning, transforming it into an acronym for your ‘Local Ivanhoe Place’. And then incorporated their eclectic vibes and charm into their design through symbols. Brand Strategy, design, assets, website, coffee cups, paper, loyalty cards, social media and menu were some of the ways we implemented the brand.
Where are they now?
The café created a place for itself in its neighbourhood shops and grew a street presence and known brand – that appeared like it was always there. The pressures of covid, staffing and management have since put the café on hold – we hope to see it open again soon.