Name
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First Name
Last Name
Email
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Phone
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What flavour should the colour green taste like?
What is the superior Arnott's Shape?
Favourite Album
And the age-old question: Does pineapple belong on a pizza?
What possible solutions can we help with to build and implement your brand?
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What is your business name?
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Which category does your business fall within?
What do you do?
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Briefly describe your business and the industry you are in?
Briefly describe your business and the industry you are in?
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Why are we reviewing the business, what are your problems/opportunites? What is your current turnover? Are you updating your services?
Has there been a change in the competitive landscape that is impacting your growth potential? Please provide as much detail as possible.
What are your ambitions and goals for the business?
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How will you know when you get there?
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What potential challenges are in the way of getting there?
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What more do you need to know to get there?
Will this work in 5, 10, and 15 years from now based on what we can anticipate?
Who are your top 3 competitors?
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Please include websites if known.
What makes you different/better than your competitors?
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Give as much insight as possible. Do you have many awards? Memberships? Write a book? What reason do they have to believe you?
How many staff do you have? What's your size/turnover?
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Who are your target customers?
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Note as much detail as you can: male/female, age, income, lifestyle, needs, motivations, occasions, when they seek out, where do they seek.
Has your customer profile changed?
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Is your brand out of step with the current needs and desires of our customers? Are there new markets/services to offer?
How do you sum up what you do in a single sentence?
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Can you summarise your purpose, vision, mission and/or values?
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What unique value does your customer get from purchasing/working with you?
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Think about the benefits you deliver and the reasons you can prove these?
If your brand were a person, which of the following word groups would best describe them?
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Excitement, daring, spirited, imaginative
Sincere, down to earth,honest, wholesome
Competent, reliable, intelligent, successful
Sophisticated, charming, upper class
Rugged, tough, outdoorsy
How would you summarise what your brand stands for in three or four words?
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If you have an existing brand, what does and doesn’t work?
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Logo. Colour, Tagline, Fonts?
Do you have any brands that you admire and are inspired by (from any industry)?
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Please include their websites.
Is there anything inparticular you are envisioning or want to share with us?
Do you have a budget in mind for this project?
What is your deadline, and do you have any other final comments?
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