Merchandise + Signage
How Instore Clothing used their brand refresh to build a consistent and appealing brand.
A case study
Who are we looking at?
Instore Clothing is for busy women. They personally curates premium clothing for living, working and moving.
Why did Instore look for support with their rebrand, merchandise and signage?
The business has a steady customer base in their St Kilda store but was establishing a new premises in Mansfield. Due to the expansion it was the ideal time to look at a brand refresh to refine their position and appeal to the customers in both locations.
How do we fit into the picture?
Endure was engaged to do a full brand strategy and develop a new identity that spoke to both city and country - maintaining their steady client base and opening them up to new markets with premium simplicity without losing their colourful appeal. Once the identity was finalised, we helped them implement across a myriad of applications including website, retail bags, stickers and signage.
Where are they now?
Instore Clothing is operating in both locations Mansfield and St Kilda and maintaining a steady and growing customer base as they continue to develop the brand across both stores.