Visual Identity + Naming
How Forma used their brand assets and guidelines to attract new clients.
A case study
Who are we looking at?
Forma Advisory is a transformation consultancy previously operating as T Squared.
Why did Forma look for support with their naming and identity?
They were struggling to attract new clients and wanted to appeal to executives and board members with a fresh approach.
How do we fit into the picture?
We spent time researching the category and customers to find their deepest needs and desires to connect to them emotionally - realizing their need to have a greater impact and leave a legacy behind in what they do.
Forma means to form or shape in Latin and combined with the use of a tagline powerfully and succinctly defines the brand to the audience.
This modern brand pushes the boundaries in the transformation space and a great example of how we blend strategy and design together to form a strong brand.
Where are they now?
Tara successfully consults to premium brands and boards today.