Retail Pop Up
How No.1 Fertility created an industry first pop up.
A case study
Who are we looking at?
No.1 Fertility is a boutique fertility clinic. No.1 Fertility is signaling the future of fertility by reimagining an experience centered on wellness, science, and a holistic approach to getting results.
Why did No.1 Fertility look for support with their pop up?
No.1 Fertility is a growing brand and were keen to push the boundaries in their field by engaging in some unconventional marketing. Inline with their brand values of reimagining fertility, the marketing team needed support conceptualizing, designing and managing the space at Chadstone, the largest shopping centre in the southern hemisphere..
“An absolute career highlight seeing my vision come to life. Thanks Jacinta for helping bring this to life.”
How do we fit into the picture?
Endure was engaged to come up with initial concepts, design, production, and management of the pop up. No.1 wanted to do something different whilst educating and raising awareness of fertility, whilst increasing brand exposure for their various brands. The concept was centered around educating, engaging and empowering women and families about the options available when it comes to fertility. The circular custom built structure is complete with educational Q and A, privacy curtain for personal discussions, glow photo moment and engaging love heart dispenser.
Where are they now?
No.1 Fertility engaged with thousands of customers over the two week duration. They have had 3 wonderful clients start fertility treatment within 2 months of visiting the activation.