 
  
Meet your future brand experience team.
The one you wish you’d met yesterday.
The Collective
Your brand will be better off 
for our collective
An incredible team of specialists all working towards YOUR goals.
We are renowned to solve challenges, think creatively, and make the impossible POSSIBLE.
If you want to grow by being better, are ready to consider ALL options and think differently…
…then we’re a perfect match!
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       Adriana Del GiudiceCreative Director + Designer Adriana has close to a decade of industry experience as a brand designer to her name that’s seen her collaborate with digital agencies, global teams, start-ups, and lone wolves on a mission to design all kinds of brand identities for all kinds of businesses. Adriana’s style is the antidote to boring: layered with bold lettering, punchy colours and bursting with personality. Focussing on businesses in the hospitality and product sectors with her bold upcoming Bread Studio. If Adriana was a brand she’d be…Sainsbury’s circa 1960, when their packaging was almost too overpowering. Talk to Adriana about…Her ability to recognise almost any font. 
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       Grace Hayman-KingOperations Director + Producer With a passion for events since the age of 17, Grace began her journey working on global brand incentives and the Virgin Australia-sponsored Port Douglas Carnivale. After earning degrees in International Relations, PR, and a Master of Business, she returned to events, thriving on fully immersing herself in client brands. From racing Mustangs at Ford's Proving Grounds and hosting Bunnings’ 2,500-strong conference to completing Disney Institute training with Jaguar Land Rover and celebrating Lorraine Lea’s top sellers on the Seine. She loves crafting memorable, authentic experiences. If Grace was a brand she’d be… Virgin - with its range of passions, love for travel & know how to put together a celebration Talk to Grace about… The ONE album she religiously listens to every time she boards a plane 
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       Caitlin O'GradyPhotographer + Videographer Caitlin O'Grady is a Melbourne-based artist who has also spent time living across Canada and New York. After formal studies at Photographic Imaging College and The Victorian College of the Arts, Caitlin started her creative career in photography. She soon started Mimo Weddings and travels the world capturing the most beautiful memories in places London, Italy, Bali to the Mornington Peninsula, her home. If Caitlin was a brand she’d be… PE Nation. Because it’s just as individual as her. Talk to Caitlin about… The time she raised $14K for a charity bike ride. 
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       Danial GrahamMotion Graphics + Animation Dan has over 10 years experiences working in art direction, typography, motion graphics, animation and video. A creative thinker who has worked in a range of sectors and brands including Education Victoria, Adidas and Telstra. He nowheads up DNGRGOODS helping businesses to stand out in the crowd. If Dan was a brand he’d be…. Patagonia: outdoorsy and environmental. Talk to Dan about… That time he rode a water buffalo. 
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       Kimberley MaxwellWeb Designer + Coding Specialist Over the past 9+ years, Kimberley has worked on over 350 different websites picking up the intricacies of countless businesses and industries at Online Tree. There is almost no popular plugin, issue or customisation that Kimberly hasn’t encountered, troubleshot or solved along the way. And as a result, the websites she builds work for your business, are built to last, and can be maintained well into the future. If Kimberley was a brand she’d be… Nike. Because she’s all about ‘Just do it’ Talk to Kimberley about… Her love of portrait painting. 
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       Euan MarshActivation Builder Following over 10 years of experience in the events industry, Euan focused his attention to the design and build aspect, pursuing his passion for brand and marketing activations. Euan leads our activation and events arm of the group, tying in our complimentary suite of services and in house production capabilities for Made by PICHA. If Euan was a brand he’d be… Pacman…. always smiling. Talk to Euan about…The time he climbed a live volcano. 
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       Shaelyn HughesProject Coordinator A true people person, Shaelyn's career in events has seen her work with wonderful brands on large scale events. Among them are the likes of Melbourne United, Grand Prix, Australian Open, Channel 9, Crown and the AFL, just to name a few. As the co-founder of Revamp Clothing Trade, one of the largest sustainable fashion markets in Melbourne, Shaelyn has mastered the essential skills needed to coordinate GREAT events. If Shaelyn was a brand she’d be… Aesop. Beause of its simplistic beauty. Talk to Shaelyn about… Her second career as a musical theatre performer 
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       Lachy HenryVideographer Lachy first picked up the camera making little travel videos every time he would go on a holiday. Going on to study film and television at Swinburne University, where he wrote, directed and edited his own award winning ‘best documentary’ titled ‘The Flow Effect’ featuring in film festivals all over the world. Since then, he started Lachy Films, shooting weddings and creating content for brands such as Billabong, Contiki, Always Live (Vic Government), Furphy, Jetty Rd Brewery and many more. If Lachy was a brand he’d be… Kodak. Capturing memories and is a bit of fun? Talk to Lachy about… The time he surfed with 2 whales at Lennox Head. 
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       Emma BurrowsPublic Relations Emma Burrows is a friendly, passionate and dedicated public relations specialist who has worked in the PR industry for close to 15 years. With a love of storytelling, Emma has worked with some of the biggest names in the industry, generating news headlines across events, sport, entertainment, health, F&B and hospitality sectors both in Australia and overseas for her PR Pantry. If Emma was a brand she’d be…Go-To Skincare. Fun, outgoing and a lil dorky, while delivering quality products with proven results. Talk to Emma about… the time she met Michael Buble’. 
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       Axel DenchBrand Strategy Consultant After 15 years as a professional basketballer, getting his Bachelor’s degree and MBA along the way, Axel decided it was time to get one of those job things he’d heard so much about -jumping headfirst into the branding world. Since then, he’s founded Ryppl Branding and consulted with global ad and branding identities such as McCANN, Interbrand and Landor, among others. Seeing himself as industry agnostic, he’s led projects for companies such as Metcash, Caterpillar, Orica, IGA, MYOB, Officeworks and others across the property, sporting, travel, government, and NFP sectors. If Axel was a brand he’d be… The Wiggles. Focussed expertise, simplicity, with the ability to surprise. Talk to Axel about… That time he was a Wookiee in a Star Wars movie. 
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       Dean TurnerPromotional Merchandise Having worked over 35 years sourcing and providing any item you can think of. Custom merchandise from pens, notepads, bags to jocks across a range of industries including automotive, manufacturing, healthcare, marketing and more. He prides himself on customer relationships and always delivering on time, every time. If Dean was a brand he’d be…. Old Spice… does he need to explain. Talk to Dean about… the time he almost dated a dame. 
As featured + recognised by
You can count on us
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       We value connectionBecause genuine relationships should extend to clients, team members, contractors and YOUR customers. 
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       We lead with clarityBecause you engage us to take a load off your shoulders rather than add to it. 
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       We believe in integrityBecause you should have complete transparency before, during and after our collaboration. 
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       We rely on curiosityBecause there usually is a more inquisitive way of doing things—especially when it comes to experiences! 
Want us on your team?
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        BrandingWe can help you become THE instantly recognisable hero brand in your industry. 
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        ActivationsWhere your audience can touch, feel and experience your brand like never before. 
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        IncentivesOur blend of bespoke travel programs that engage, enrich and recognise your people. 
 
                         
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
              